Mo Salah rises on OPPO's bridge with Reno3 for unprecedented exposure

Moving on with its 7th OOH masterpiece on Cairo-Alex road, OPPO has landed on its exclusive bridge with the biggest one lately. It introduces its new brand ambassador; the one and only Mohamed Salah, as part of an extensive outdoor media plan to promote the new Reno3 like no other.

OPPO has placed the Reno3 on its hugely spacious landmark of around 85 meters wide, taking advantage of the catchy die-cuts and enormous mock-ups. The campaign came up with an unmatchable clear creative concept and huge 3D mockup of the Reno3 phone with its outstanding colors, standing tall along both sides of the bridge to surrounding passersby, while featuring the Egyptian superstar with his cheerful smile popping out of the template with a die-cut, leaving zero chances to miss the announcement on the road.

OPPO's bridge was exclusively renovated in 2016 by OUTSITE OOH agency that leads the campaign's industrial design, in partnership with Artline Outdoor Agency & Production House and its CEO Ayman Hafez who possess more than 38 years in the outdoor advertising and its creative production industry, with a track record agency portfolio. The bridge can be seen by any driver coming back and forth through Cairo-Alex Rd, as well as people heading for north coast too; making it a truly unmissed spot with great visibility, considered as a hotspot during summer and seasonal holidays.