Souq.com announces its Summer Discounts Festival on Cairo's billboards

Souq.com arrives on the road with an OOH campaign bringing the Summer Discounts Festival with discounts up to 70%, starting from today, July 12.

Comparable to its previous OOH campaign in February, Souq.com has surfaced with its popular color palette theme, successfully creating a catchy and cheerful sight on the road with multiple products showcased along the Summer Discounts Festival.

It showcases four different product categories on separate visuals, illustrating each with related products displayed. Categories include Electronics, Home Appliances, Fashion, and Souq Market (The FMCG division). Meanwhile, the master visual performs comprehensively, placing various items from each category on a single design. While beneath each template, the CIB Bank appears in partnership, offering an additional 15% discount with zero interest rate installments when using CIB credit cards.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.