McDonald's shows up on the streets of Cairo after the curfew's breakdown to announce its welcoming for people at restaurants using the hashtag "#مستنينكم", translated to "Waiting for you," with an outdoor advertising campaign to share some lovely moments McDonald's lovers used to enjoy at the restaurant before the pandemic took place.

After less than two months since its last OOH campaign, McDonald's appears with a clearer and simple design to display a few of its most demanded and loved items by the people in Egypt, showing with the campaign slogan "Lovely moments we miss." The visuals appear displaying the top favorite meals with widespread related behaviors, bringing back good memories like "Chocolate Sunday after exams," "When she asks beef or chicken," "The few remainings at the bottom of the pack," pointing to its popularly loved fries. It Also mentioned some famous ordering lines like "Extra Big Tasty sauce," and "An extra Chicken Macdo," as Egyptians genuinely enjoy the big tasty sauce, and most probably will order an extra chicken Macdo with whatever the order is, just in case.    

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Manfoods

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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