As a result of the excessive use of ethyl alcohol products and hardcore detergents to make sure everything is super clean since the arrival of COVID-19 to our world, many people are now suffering from inflammation and damage their skin and clothes. This is where P&G steps up on the billboards of Dubai to offer a cleaning yet gentle solution to balance things up during the pandemic. One of the largest consumer goods companies in the world, Downy is promoting their products on the background to reflect transparency and cleanness to brand their natural fabric sofetners, mentioning in the ad copy that is “Derma-tested to be gentle on skin” in both the English and Arabic languages. It also should be pointed out that Downy is one of the few brands that is seeking to reduce their footprints in polluting our earth, following an environmental sustainability strategy for years now to balance their brands, supply chain, society and employees, all with equal attention payed to each of them. The campaign was spotted in the last week of June on hoardings around Sheikh Zayed Road, Sheikh Rashed Road and both Hessa St and Al Khail St in Dubai, UAE.
