In Egypt, the OOH market is one of the most dynamic and interactive media channels, with multiples of advertisers fighting for a hot spot and better exposure that OOH delivers. During the beginnings of every month, Cairo's billboards are habitually crowded with prominent and massive new campaigns, in addition to multiple locations getting occupied from big companies knowing those first impressions last, and high frequency of exposure matters. But unfortunately, the few months preceded were quite challenging for the out-of-home advertising industry, just like many business sectors who're considerably affected during the latest quarter.
Although the outdoor market is a solid one that's not easily affected by crises, April and May have witnessed abnormal beginnings with more restricted media plans, only a few massive campaigns. Sounds unpromising, right? Not so true. The sturdy OOH market took a turn with an undoubted great beginning for the last few weeks.
It all started at the very end of May, the unexpected rise of OPPO's campaign in the streets featuring the superstar Mohamed Salah as their new brand ambassador. Spreading joy with his cheerful debut on his first-ever outdoor campaign for OPPO in Cairo, at this critical time, was pretty influential and noticeable, sparkling positive indicators for the OOH market players.
Subsequently, on the first day of June, the leading food courier Otlob and the famous real estate developer Palm Hills were already dominating the roads with two massive campaigns. Both are offering big promotions in a scene that reflects the readiness and potential of businesses making a comeback, with Otlob putting up a widespread promo code on the center of billboards for everyone to get a discount right away; in a not so typical approach.
Less than a week later, the billboards delivered an unusual spread of five automotive brands, all running up on several OOH locations simultaneously. Al Mansour Automotive was ready to come up vigorously and promote his brands Opel, MG, Chevrolet, and Peugeot at a time. Side by side with GB Ghabbour Auto that showed up to introduce its Chery vehicle to the scene.
On the same day, Real estate developers had to have their say too. Master Group has invaded the roads with an incredibly massive OOH campaign. It surfaced on more than twenty locations in such a rare action to turn the spotlights on its project, The City New Capital, appearing on visuals that they are spreading the words "Future that values" across Greater Cairo. Incidentally, inspiring not only its customers but leaving a message for whole advertisers to question the future of the OOH market; Is there more to come?
Needless to say, you cannot be certain about the future. But based on these patterns of expanding media plans marked by creative and catchy promotions, and our deep expertise in the industry as the voice of the OOH. We are optimistic about the market's future that will even flourish more very soon, and real numbers that have never failed us. You can learn even more about these campaigns' budgets, media plans, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Industry: Marketing & Advertising
Brand: INSITE OOH
Region: North Africa
Tags: Mohamed Salah | Opel | Otlob | Peugeot | Brand Ambassador | Master Group | MG | oppo | Promotional Campaign | Palm Hills | The City New Capital | Chevrolet
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