Opel Astra appears on top of Cairo's streets with a promotional OOH campaign by Al Mansour Automotive to announce a "Competitive Price" of EGP 299,990 for a "Limited Period." Showing up the Astra after more than a year since its last outdoor campaign in 2018.

The OOH campaign is launched with the reinforced but crucial slogan "The German Quality is No Joke" that was seen on Opel Grandland's campaign in last December, emphasizing on the fact that German brands are known in Egypt for surpassing others, especially in vehicles, to highlight the most competitive trait of brands such Opel. Opel came up with its regularly used yellow-black theme that creates a high contrast for the copy's visibility, putting up the promotion price on a black strip alone for more clearness, adding as well the sponsoring Shell Helix's logo, and the hotline as a call-to-action.

You can learn even more about this campaign's budget, media plan, OOH kinds, and much more… Just contact MOOH, the only dedicated OOH media intelligence company and analysis system in Egypt and the Emirates.

Campaign Credits

Industry: Automotive

Brand: Opel

Advertiser: Al Mansour Automotive

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Country: Egypt

Region: North Africa

Tags: Opel Astra | Promotional Campaign | Special Offer

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