Zanussi shifts outdoor focus to products

Italian Home Appliances manufacturer Zanussi has developed their outdoor strategy to focus on promoting their latest models of washing machines.

Following their previous OOH campaign that reinforced the branding and showcased the muscle of their customer service, the new campaign promotes their modern washing machines. The ads keep the same bright-yellow backgrounds and feature the washing machines surrounded by female models who claim to “always make the right choice”. Additional artwork showcases Zanussi as the “No. 1 washer in Egypt”.

The new campaign replaces the branding ads on the same locations across the Greater Cairo, keeping a variety of OOH types, such as uni-poles, Billboards, Gates, and T-poles.