Madinet Nasr for Housing & Development has made an appearance on the roads to bring up one of its major projects, SARAI, on an outdoor promotional campaign. Coming up to announce the opportunity to get 30% in return on your payments or a full refund in case you decide not to proceed. After more than six months since its last OOH campaign, SARAI didn't only make a comeback with a big media plan; it also brought back its dark-green-themed visuals with quiet touchups. Restoring such a color that's believed to carry a balance of logic and emotion, makes sense along with the message's objective of positioning confidence and security into the customer's mind through such an advantageous offer and a non-risky opportunity. Meanwhile, the copy Going on, 30% in return or full refund appears sided with SARAI's logo on the left bottom, and the hotline bottomed by the web address on the other side for more information as a call-to-action. You can learn even more about this campaign's budget, media plan, OOH kinds, and much more… Just contact MOOH, the only dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
