The leading food courier in Egypt, Otlob, has made a substantial presence on the road with a massive promotional OOH campaign. To bring us a 40% off on specific orders from several popular fast-food chains, and putting up a promo code in the middle of the streets for everyone to have a 50 EGP discount on any meal for the very first order of each new user.

After months since its last OOH campaign in January, Otlob has arrived on an extensive media plan with many different visuals but a similar template design. It installed a separate one for each restaurant, giving it full exposure solely with the discount offered sided by its logo. The campaign appears with deals from the peoples' favourites like Cook Door, Buffalo Burger, Domino's Pizza, Hardees, Burger King, Prego, Mince, and Mori Sushi. On the other hand, it used a standardized model for the promo code "OTLOB50", placing it up on a widespread strip visible enough for the spectators. Rising with the slogan "Order the Most Saving" that creatively reflects the advantage of most saving deals from Otlob, using their name as a CTA as Otlob is an Arabic word meaning "Order" but written in English.



This campaign is brought to you by Above the Line Agency (ATL), a Cairo-based integrated outdoor agency that serves a wide scale of national and international clients, founded by Essam Salem and Emad El Besendely with a mission to stand out from the clutter, lightening the billboards of Cairo with their innovative media plans. The campaign was seen in the first week of June, distributed over different combinations of double-decker poles, uni-poles, billboards, and mega-signs to maintain the best visibility, achieving maximum exposure.


[AD] Otlob is the #1 online food ordering service in Egypt. They offer the quickest, easiest, most reliable food ordering experience. Their service helps customers find restaurants in their area, filter by cuisine, browse menus, and place their orders. Customers use Otlob through their iOS and Android applications or their website. Otlob was founded in 1999 and has helped millions of Egyptians order their food in 30 seconds or less. Their customers enjoy exclusive offers from thousands of restaurants in more than 25 cities in Egypt.

To Get to know more about Otlob, please visit: https://www.otlob.com/egypt

[AD] Otlob ran this campaign with Above the Line, an integrated agency specializes in outdoor advertising and activation (roadshows, events and production), with a vast portfolio of outstanding campaigns. Above the line, they conquered the current challenges of the lockdown because of COVID-19, so they could support Otlob in releasing such a big campaign at the right time. The agency’s team is so proud of working with such an innovative brand like Otlob, no to forget the great outcome of the campaign. The agency is looking to contribute more on helping brands and advertisers to reach their targets even during hard times, in order to continue growing and expanding successfully to provide clients throughout Egypt with quality service and unconventionally think about advertising to unlock the potential of our clients' brands.

Learn more about Above The Line Advertising: https://www.facebook.com/abovethelineagency/

Get to know more, by visiting MOOH, the only OOH dedicated media Intelligence Company among Cairo and Dubai.

Campaign Credits

Industry: Mobile Apps | Courier Services

Brand: Otlob

Advertiser: Otlob

OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole

OOH Agency: Above The Line Advertising (ATL)

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Country: Egypt

Region: North Africa

Tags: Buffalo Burger | Burger King | Cook Door | Domino’s Pizza | Hardee’s | Massive Campaign | Prego | Promotional Campaign | Mince | Mori Sushi | Above The Line Advertising

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