The region's leading entertainment network OSN (Orbit Showtime Network) has popped up on an OOH advertisement in the middle of Sheikh Zayed Road, sharing the news to its audience that it's "Now Streaming" while showcasing three of the highly anticipated top series and award-winning movies to be streamed online on OSN with a monthly subscription of only 35 AED.
OSN appeared with a minimal media plan but yet with an exciting and quite teasing visual. As a partner with top studios all around the world like Paramount, HBO and several others, OSN has just recently added the exceptional Disney productions to the list, partnering for a more exclusive streaming experience in the Middle East, and ready to be the number one VOD provider in the region.
OSN showed up to display original posters of Disney's Star Wars series Mandalorian and the movie Artemis Fowl that'll stream on June 13. Along with the Oscar's winning movie Parasite, which will premiere on June 19, needing no more eye-catching visuals to grab the attention of spectators on the road. The ad copy appears with the posters sided by the announcement of charging only 35 AED per month, standing out in a pretty distinguishable red color, and having the text in both English and Arabic to guarantee inclusive exposure and more reach.
The outdoor ad was seen in the first week of June, appearing on a hoarding in Sheikh Zayed Road in Dubai.
Industry: Media & Broadcasting
Advertiser: Gulf DTH FZ LLC
OOH Size: Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign | Sheikh Zayed Road | Star Wars Mandalorian | Parasite | Artemis Fowl | Dubai | UAE | United Arab Emirates
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