You think you know how unlucky you are when after 12 years of surviving school, the one thing you have been waiting for -your graduation ceremony- gets canceled!

Class 2020 around the world has been feeling down since coronavirus’ global outbreak, no prom, no photo day, no homecoming, and most importantly no graduation party, taking away the joy of one of the proudest events in anyone’s life.

Little did they know that Burj Khalifa, the world’s OOH landscape is going to be their stage, screening photos of graduates to party in the age of quarantine.

 Canadian University Dubai has turned to the tallest building in the world, Burj Khalifa to seize its out of this world visibility and popularity, organizing a virtual graduation party by lightning up to screen their graduates' photos to boost their spirits up around the world, awarding them for missing out on one of the most important moments in their life, just to abide by the quarantine and social distancing roles.

The creative move came out as a result of the new normal we are forced to deal with to adapt every single aspect of our lives to the current changes, waiting for everything to turn back to the normal state shortly.

The Art & Science of OOH

Back To Top Arrow