The one and only OPPO has just released an outdoor advertising campaign all over Cairo’s billboards to promote its new mobile device OPPO Reno3 Series, choosing Liverpool FC and Egypt forward superstar Mohamed Salah as its MEA (Middle East and Africa) ambassador, after its last OOH campaign in December 2019. For ages, the celebrity branding technique has been used heavily in many brands’ campaign. Still, this time, OPPO’s strategy is to hold on to the fact that the immense professional skills of Mo Salah are much comparable to that of the devices impeccable photography capabilities. All featured on a cheerful light background to spread joy on the billboards of Cairo despite all the current events; OPPO is adding Salah’s light presence and comforting smile while holding the mobile phone. Other visuals show the mobile devices in different colours of black and blue to attract more eyes to it. As for the ad copy, it features the campaign’s slogan “Clear at every shot”, referring to the “64MP Zoom camera | 44MP Dual front camera”. All signed by the megastar himself, similar to his appearance on Dubai's billboards earlier. Worthy to be mentioned, the campaign is powered by OUTSITE OOH Media Agency, OPPO's OOH partner for years now. Released in the very last week of May, the campaign is distributed on a huge media plan of double-decker poles, a combination of billboards and finally a butterfly double-decker in different locations both across Greater Cairo, Giza and Alexandria. ]AD] OPPO Reno3 ... with its clear in every shot design, in addition to Ultra Clear 108MP Image, 5x Hybrid Zoom, 20x Digital Zoom, More Focal Length, More Feelings Ultra Steady Video 2.0, a New Era of Stable Video. Reno3 with Ultra Clear 108MP Image optimizes most common usage scenarios especially in bright light, such as the facial details and text details. Its 13MP, 48MP and 8MP cameras combine to achieve full focal length shooting, savor what you see as you zoom in or out, regardless of distance. Finally, it has once again raised the bar for video stabilization, utilizing the Ultra Wide-angle Lens to bring the new dual image stabilization function. Whether during everyday use or intense activity, top-notch video quality is assured. For more information: https://www.oppo.com/en/smartphone-reno3/ ]AD] OUTSITE OOH Media Agency managed this campaign for OPPO. The agency expressed pleasure they could deliver such a campaign during the lockdown and the precautionary measures of the COVID-19 pandemic. However, the working hours were limited, while the preventive measures took much time, slowing down the operation. For many reasons, this campaign is a special one for the agency, not only because of the challenges but also for how great the campaign came out clear, sharp, shiny, and cheerful. Indeed the campaign made a momentum on the roads to break the silence and proving the stability of the marketplace and the industry of the OOH. For more information: http://outsiteooh.com/
