It looks like the jewelry glam never stops on Dubai’s billboards no matter what the circumstances are. Several designer brands have been continuously surfacing in the OOH landscape with their multiple advertisements. Although these brands might differ when it comes to their segmentations, they all have one common goal; express much luxury on the billboards of Dubai, UAE.


High-end jewelry brand, Damas continues with its ongoing OOH strategy to crown its multiple appearances on Dubai’s billboards for many months in a row, after their last outdoor appearance in May’s Recap, showcasing different types and forms of Jewelry to release outdoor advertisements. Damas brings the classic, chic, and sophisticated “My everyday diamond” on a cheerful light background, displaying the famous OneSixEight collection.


Founded in La Chaux-de-Fonds, Neuchâtel, Switzerland, EBEL, the luxury watch company has hit the billboards of Dubai with an advertisement to brand EBEL Sport Classic collection for him and her. Highlighting the women's stainless steel 18K yellow gold case with 47 diamonds, besides mentioning the two sole distributors of the brand; Rivoli Group and Mansour Jewelries.

F.P. Journe – Invenit et Fecit

On a dark background, the exclusive Chronograph Rattrapante Titanium grade5 was captured side by side to its creator 5  F.P. Journe – Invenit et Fecit, the three-time winner of the Aiguille d'Or grand prize from the Fondation du Grand Prix d'Horlogerie de Genève. The brand announced where you can find their luxury goods, highlighting The Dubai Mall, Fashion Avenue, while the bottom side shows that this ad is brought to you by Ahmed Seddiqi and Sons.


Promoting their presence in The Dubai Mall and Al Wafi Mall, sophisticated watch manufacturer Girard-Perregaux has unveiled the Laureata Absolute Chronograph 81060-21-491-FH6A on the billboards of Dubai, UAE. The elite brand is hitting the billboards with a special appearance of its retailer Ahmed Seddiqi and Sons and a bird-eye shot of Swizerland’s intersected roads that looks similar to the inside of a well-manufactured watch.


IWC reposts their latest advertisement with Ahmed Seddiqi and Sons “The road less traveled”, featuring their brand ambassador actor Bradley Cooper on a mesmerizing visual to create a sight for sore eyes with the IWC Schaffhausen automatic watch collection.

All the previous campaigns appeared in the first week of June in Sheikh Zayed Rd, displaying their limited media plan on uni-poles with a localized ad copy. Stay tuned for more recaps to come, tracking the evolution of all the jewelry brands in Dubai, UAE.

The Art & Science of OOH

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