After the recent coverage of Nissan's "Pay nothing for Ramadan" OOH campaign, and Mitsubishi's "Drive free for a year" promotion, we are here to bring you the rest of the automotive action happening in the streets of Dubai in May, through Ramadan offers and discounts. INFINITI, Renault, and Suzuki vehicles are seen spreading on different outdoor media plans in the heart of Dubai.


INFINITI

The luxurious side of Japanese vehicles, INFINITI, has come up with an OOH ad to announce the "Exclusive & All Inclusive" offer on a couple of its very unique cars. It's promising "Zero down payment" with "Free service, insurance, and registration" along "5 years warranty," in an exceptional promotion that applies for the Q50, QX50, Q60, and Q80 INFINITI models. The advertisement's visuals appear showing these different models spread on lampposts in the streets, marked with the unique advantages as well as the famous hotline "800INFINITI" as a call-to-action, while the very special Q80 was also seen on a building wrapping on the façade of Arabian Automobiles Company's building, the sole distributor of INFINITI in UAE, for more exposure and clarity on such a special landmark in Sheikh Zayed Road.

The OOH ads showed up in the second week of May, spotted in Sheikh Zayed Road, Sheikh Mohammed Bin Zayed Road, Al Rebat Street, and Al Khail Street in Dubai.    



Suzuki

Suzuki has popped up on a hoarding by AL Rostamani Trading Company to reach people more with the new and very competitive offer for Ramadan, "The offer that suits you best". The outdoor ad promises Suzuki lovers "A Ramadan to Remember" by delivering two packages of benefits to choose from whenever you get any of the Suzuki Dzire, Baleno, Swift, or Ciaz, while listing the starting price of each. Additionally, announcing that you can "Trade-in your car & get up to AED 5000 extra discount." The ad copy has appeared in both English and Arabic languages, installed in the second week of May in the middle of Al Ittihad street in Dubai.



Renault

The renowned French brand Renault, distributed by AW Rostamani Arabian Automobiles, has made a presence in Ramadan month with two different advertisements for two separate objectives. It showed up to introduce the "New Renault Duster Editions" to give you another reason to "Feel special", displaying the "Urban Edition" and the "Sports Edition" with their prices, each one captured in its own nature on a separate background. This ad appeared right after a previous one that announced the Duster at first on the same hoarding in April.

On the other hand, Renault installed a very limited outdoor media plan to introduce its special Ramadan offer, the offer appeared pointing out to "Shift Gears" to take advantage of the multiple benefits of Deferred Payments until 2021, 0% Interest for 4 years, free service, and extended warranty & insurance.

The Renault Duster ad appeared on a hoarding at the beginning of May, and then was followed by the Ramadan's offer on lampposts later on the same month, appearing in the Sheikh Zayed Road and Al Khail Street in Dubai.



Finally, the promotions race for Ramadan maybe reaching an end after a quite tough competition between automotive brands on Dubai's billboards, but certainly, we still can't expect the upcoming from the automotive giants in the city that really appreciate the beauty of top vehicles. Stay tuned for more automotive brands to come.

The Art & Science of OOH

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