El Araby hits with an out-of-home branding campaign for Tornado

Egyptian home appliances giant, El Araby Group have appeared on the billboards of Cairo with an OOH branding campaign for their famous brand Tornado to keep its brand positioning in the audience's perception for a longer time, following their last OOH campaign in October 2019. 

It seems like Al Araby is cooking something on Cairo’s billboards to make the audiences anticipate the upcoming move from Tornado, using a white background with just the brand logo on it in a huge font, grabbing the passengers’ attention while passing by the billboards. As for the bottom side, it has the advertiser’s logo and tagline, in addition to their contact information as a call to action to spice things up a bit.

The campaign saw the light in the second week of May, appearing on a combination of billboards and uni-poles in different locations around Greater Cairo, Egypt.