One of the real estate giants in Dubai, Deyaar Development, has shown up on the roads of Dubai with a promotional OOH campaign for Midtown. To share the success of completed districts with the audience, and announce the highly flexible payment facility for the upcoming phase of Midtown, Noor District.

Deyaar Development is a leading developer that owns several well-known projects in top locations in Dubai like Al Barsha, Business Bay, Dubai Marina as well as Dubai Production City, where Midtown exists. Midtown is placed in a very distinctive spot that's only a few minutes from prime areas as Dubai Sports City and Dubai Media City.



The OOH campaign appears with two separate copies for two different objectives, installed in both English and Arabic Languages. It shows up on one visual to spread awareness about the privilege of Midtown life, holding the statement "Hello Midtown, Hello Life" to reflect the new standards of living awaiting in Midtown, highlighting as well the achievement of "Successfully completed 2 districts" on a clear red-colored strip, addressing the website and phone number also. On the other hand, the second copy has released to display the advantage of "up to 10 years payment plans with Deyaar Flexi Program", promoting the new phase Noor in Midtown, placing the phone number for inquiries as well.



The outdoor campaign was seen during the beginning of March until the first week of May, surfacing on several uni-poles and a hoarding across Sheikh Zayed Road, Sheikh Mohammed Bin Zayed Road, and Al Khail Street in Dubai.

The Art & Science of OOH

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