M2 Developments, part of the Egyptian conglomerate INTRO Group, has made a wide presence in the streets of Cairo with an outdoor awareness campaign, bouncing back after more than a year since its last OOH campaign in 2018.  

The real estate developer appeared on billboards to turn the spotlights on the brand image and stir up its positioning in people's minds, emerging with multiple visuals that are made of colorful and aesthetic designs in a simple manner. The visuals are creatively showing the different artistic designs with an emphasis on the developer's name "M Squared" written on a large scale, with the "M" letter contrasted separately on a darker background, referring to the "Masterfully Minded Spaces" that M Squared Developments create, placing its hotline on the top of the design as well.

The campaign was seen on the roads in the first week of May, spreading on billboards, double-decker poles, and a serial of uni-poles across several locations in Greater Cairo.

M squared arrives on Cairo's billboards with "Masterfully Minded Spaces"-00
M squared arrives on Cairo's billboards with "Masterfully Minded Spaces"-00

The Art & Science of OOH

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