M2 Developments, part of the Egyptian conglomerate INTRO Group, has made a wide presence in the streets of Cairo with an outdoor awareness campaign, bouncing back after more than a year since its last OOH campaign in 2018.
The real estate developer appeared on billboards to turn the spotlights on the brand image and stir up its positioning in people's minds, emerging with multiple visuals that are made of colorful and aesthetic designs in a simple manner. The visuals are creatively showing the different artistic designs with an emphasis on the developer's name "M Squared" written on a large scale, with the "M" letter contrasted separately on a darker background, referring to the "Masterfully Minded Spaces" that M Squared Developments create, placing its hotline on the top of the design as well.
The campaign was seen on the roads in the first week of May, spreading on billboards, double-decker poles, and a serial of uni-poles across several locations in Greater Cairo.
Industry: Real Estate
Brand: M2 Developments
Advertiser: INTRO Group
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Awareness Campaign | M Squared
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.