saib bank appears on the billboards with a limited media plan that spreads more awareness about the saib wallet, encouraging customers more to use the digital banking service from the comfort of their homes amid the coronavirus situation.

saib bank has released the advertisement to give more exposure to the capability of using the "fastest and easiest way for daily purchases and payments from your home," appearing with a held mobile phone that's sided by the phrase "your mobile, your wallet," to reflect the easiness of process that saib wallet is delivering to its customers. The advertisement shows up with the new brand colors highlighted with red, associated with its very recent rebranding that was announced in an outdoor advertisement in last January. It was seen in the last week of April, surfacing on saib's annual different locations across Greater Cairo.

The Art & Science of OOH

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