AZHA beach project, the high-end waterfront resort by Madaar Development, has recently replaced the messages of their outdoor campaign.

Following their “Fifty Shades of Blue” campaign last April, Madaar Development seems to have switched their outdoor strategy to a more colorful and vibrant approach with the slogan “That summer feeling”. Referring no doubt to the summer feeling that city residents get when the heat starts to deplete our energy levels, the ads showcase a second message that reads “Carve your getaway” – we at INSITE OOH have no energy to carve anything in this heat, but we sure crave a swim in Ain Sokhna waters!

With contrasting bright and pastel color backgrounds, the ads can be seen on the same locations as their previous campaign, using uni-poles, double-decker poles, and mega-signs across the Greater Cairo.

AZHA updates messages for summer-00
AZHA updates messages for summer-00

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