Talaat Mostafa Group has made appearance in the streets of Cairo to promote Celia, Madinaty, and Privado with an OOH campaign, reintroducing the three projects once again after few months since its latest OOH campaign in December.
The leading developer TMG showed up on the billboards to turn the spotlight on the three projects with an exceptional advantage or unique-selling-point, offering a very flexible payment facility of a 13 years plan that applies for all projects. The campaign's visuals are nearly similar to the previous designs installed, famously known with the black and gold colors, as well as other images that illustrate the beauty of each project. All distributed perfectly with a clear vision of each Project's logo, bottomed by TMG's hotline, sided by the "up to 13 years of Payment plan" advantage, and associated with another visual that's demonstrating the compound from the inside.
The OOH campaign was seen in the last week of April, appearing on uni-poles, double-decker poles, and double-decker butterflies across different locations in Greater Cairo.
Industry: Real Estate
Brand: Madinaty | Celia | Privado
Advertiser: TMG Holding (Talaat Moustafa Group Holding)
OOH Size: Double-decker Pole | Gate | Uni-Pole | Butterfly Double-decker
Region: North Africa
Tags: Promotional Campaign
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