Latest OOH campaign from Hardee’s Egypt advertises their new chicken sandwich, a tower of chicken filets and spicy toppings called “Blazing”.

It seems summer has become the chicken sandwich season. Only one week after McDonald’s launched their campaign to promote their chicken filet, Hardee’s advertises the launch of a new and spicy chicken sandwich.

Over the brand’s regular black background, the new chicken sandwich appears as a tower of delicious ingredients with ad copy that reads the name of the product and Hardee’s delivery hotline.

Just like the launch of their Red Hot Chicken Sandwich last March, this campaign is limited in size but is strategically positioned in the highest trafficked roads across the city.

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