19011 Pharmacies bring 90s vibes on Cairo's billboards for Ramadan

19011 Pharmacies have turned to the billboards with a massive OOH campaign to greet people and celebrate Ramadan, only a few months after their OOH anniversary campaign in January.

The leading pharmacy showed up on Cairo's billboards as part of its latest multi-channel campaign for Ramadan with its lovely and nostalgic TV ad, a song featuring the four much-beloved singers from the 90s era, Mostafa Amar, Hisham Abbas, Hamid El Shari, and Ehab Tawfik. The OOH campaign emphasizes the song created to give a hand and lift the spirit in the middle of the hard times we face, capturing the superstars reuniting and enjoying time together after plenty of years out of the scene.

The visual shows the four singers gathering happily, appearing with the main slogan and hashtag "قادرين" which translates "We can," also highlighting the extensive presence of 19011 pharmacies through "300 branches at your service" to reflect the capability of true support and real influence.

The campaign appeared in the last week of April, rising on billboards, double-decker poles, and a serial of uni-poles across different locations in Greater Cairo.