McDonald's appeared on Cairo's billboards in the holy month to present the Ramadan Iftar meals with some promising prices, with a promotional OOH campaign after nearly one month from showing up on an  outdoor campaign in March.

McDonald's climbed up the billboards with a massive outdoor campaign to come back once again with the favorite meals for Ramadan Iftar since last year’s OOH campaign, the "Share box" and "Grand share box", emphasizing more on the loving and sharing vibes known for Ramadan. The campaign's visuals appear nearly similar this year, only differing with the copy phrase "أحلى فطار للعيلة" which translates "Best Iftar for family", written in a unique typography with crescent drawings that appear right above and on the background, associated strongly with the lovely Ramadan vibes.

The campaign was seen on billboards in the last week of April, appearing on double-decker poles, uni-poles, mega-signs, and billboards in multiple locations across Greater Cairo.

McDonald's Egypt got the "Best Iftar for family" on an OOH campaign for Ramadan-00
McDonald's Egypt got the "Best Iftar for family" on an OOH campaign for Ramadan-00

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