As promised in March 2020’s recap part one and part two, we are continuing to cover all the jewelry luxury brands on the billboards of Dubai to reveal more glamor and elegance, showing new brands, new designs and new pieces that grabbed the attention of the viewers by its concentrated and well-planned media plans, fighting for visibility by continuing to appear by a certain frequency to stand wisely between the OOH clutter of Dubai.
Following their March 2020 campaign, jewelry brand Damas Jewelry has continued with their active ongoing OOH strategy to release a branding campaign, replacing their same OOH locations with April’s campaign, keeping a strong brand positioning on the billboards of Dubai, UAE. The visuals definitely reflect Ramadan vibes within its design, showing Necklaces that reflects the UAE taste in jewelry in the best way possible, adding just the name of the brand in both Arabic and English.
The renowned Swiss watchmaker Omega has brought up the new Seamaster Diver 300m "James Bond" limited edition by Rivoli Group, featured in the latest story of the legendary 007 movie series. The Omega Seamasters have always been marketed through James Bond movies since 1995, branded with the world's favorite spy; he wore it in every film since then. The visual is presenting the exceptional watch alongside "No time to die" movie poster, starring the superstar Daniel Craig (James Bond) wearing his extraordinary Seamaster, which appears to be always "James Bond's Choice" from Omega. The OOH advertisement appeared in March’s Recap to resurface again in April, displaying a uni-pole in Sheikh Zayed Road in Dubai.
Richard Mille has appeared with an outdoor advertisement in Dubai to display the exceptional RM 07-02 watch, targeting all the sophisticated ladies out there to brand the extraordinary piece beautifully crafted with colored sapphire to vibe femininity on the roads. The unique watchmaker portrays the beauty of the watch, addressing the location of Richard Mille boutique in Grand Atrium, Dubai Mall, bottomed by the website address as well. The OOH ad hit the road in the second week of April, appearing on a uni-pole in Sheikh Zayed Road in Dubai.
With an appealing advertisement to celebrate their first connection: the one to ourselves, American jewelry brand Tiffany & Co has been spotted on the billboards of Dubai, UAE, “Introducing Tiffany” on a light background to redefine the T collection, presenting “T1” to their audiences, displaying their T1 Narrow Diamond Ring as the collection ambassador. The ad saw the light during the second part of April on uni-poles in Sheikh Zayed Road.
“The manufacture of freedom” has arrived at the billboards of Dubai by Ulysse Nardin, a luxury watches brand inspired by the sea to navigate sophistication and innovation to the world. Brought to the Emirati community by Ahmed Seddiqi and Sons, the campaign is announcing the appearance of the luxury brand in “The Dubai Mall Fashion Avenue” that is known to gather different luxury brand of various categories at the world’s most visited shopping destination, while the visuals show two of their elite watches merged together to form one to highlight the diversity you will find when purchasing from them. The outdoor advertisement was se++++++en on uni-poles during the second week of April in Sheikh Zayed Road, Dubai.
Following its March appearance brought to you by Ahmed Seddiqi and Sons, the luxurious French jewelry brand Van Cleef & Arpels has made a presence in the heart of Dubai with a beautiful OOH advertisement. To stir up the brand positioning in the minds of people and retain its precious image through the fact that Van Cleef & Arpels, "The classy jewelry house" has been there "Since 1906 in Place Vendome"; the historical landmark square located in Paris. The ad brings up a piece of an exquisite necklace crafted in a flower shape, displayed on a calming green background that's comforting to the eye for the viewer's sight, and catchy enough to get their attention. The OOH ad was seen in the last week of April, appearing on a uni-pole in the middle of Sheikh Zayed Road in Dubai.
The historical Swiss luxury watches brand, and the oldest in the most prestigious home of luxury goods Richemont Group since 1755, Vacheron Constantin, has risen in the middle of Dubai to showcase one of its very delicate and charming pieces of watches, the Egérie Moon Phase. The ad appears on a quite simple visual, displaying the beautiful watch that glows with the light of round-cut pieces of diamonds, with the unique moon phase illustration shining on it, showing clearly that the new watch is in fact, "One of not many" from Vacheron Constantin. The OOH ad showed up in the last week of March till the first week of April on a uni-pole in Sheikh Zayed Road, Dubai.
In the heart of Dubai across Sheikh Zayed Road, the leading platform for selling, buying and trading pre-owned watches have appeared on the billboards of the city of gold to brand its 2-year-global-warranty watches. The visuals use a black background to reflect exclusivity and elegance, while showing some of their available models to attract the audiences, wisely adding their contact numbers and website URL as a CTA for any further inquiries. The OOH advertisement was seen on a uni-pole during the second week of April in Dubai, UAE.
One more time, the billboards of Dubai never failed to localize its messages to the world in both the Arabic and English language to guarantee a wider reach and greater visibility, combining the moderns of the English language with the sophistication and the authenticity of the Arabic one, which perfectly matched the nature of the jewelry brands displayed in these different OOH campaigns, appearing across the main veins of Dubai, UAE.
Brand: Damas | Van Cleef and Arpels | Omega | Richard Mille | Tiffany & Co | Ulysse Nardin | Vacheron Constantin | Watchbox
Advertiser: Ahmed Seddiqi and Sons | Rivoli Group
OOH Size: Uni-Pole
Country: United Arab Emirates
Tags: Dubai | Sheikh Zayed Road | UAE
The Art & Science of OOH
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