Gifting their audiences with promotions during Ramadan, just like what they did on an OOH campaign last year, Telecom Egypt has released a new outdoor advertising campaign to promote WE Space from WE on the billboards of Cairo, featuring the comedy star Mostafa Khater as their brand ambassador.
Focusing on using celebrity endorsement marketing strategy has been one of WE’s tactics for a long time, to feature the well-known comedian Mostafa Khater as a light add to their campaign. The visuals have familiar shots from their multi-channel campaign, especially the catchy TV ad. As for the ad copy, it has the offers details, where the bundle is “Doubled X2” from “WE space”. Other visuals show a special promotion provided specially by Watch iT; Egypt's VOD brand to all WE Space subscribers with a luring price, listing Ramadan's 2020 series such as El Prince by Mohamed Ramadan, فرصة تانية by Yasmine Sabry, Valentino by the superstar Adel Emam and more.
The campaign popped up on uni-poles, double-decker poles and a serial of billboards in the last week of April around many locations to reflect their huge media plan across Greater Cairo.
Advertiser: TE (Telecom Egypt)
OOH Size: Billboard | Double-decker Pole | Uni-Pole
Region: North Africa
Tags: Brand Ambassador | Massive Campaign | Mostafa Khater | Promotional Campaign | Ramadan Campaign | Special Promotion | WE Space | Watch It
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