A new OOH campaign from Automotive Egyptian group Kasrawy advertises the launch of the latest X35 model of Senova across the Greater Cairo. Kasrawy Group, one of the most respected automotive groups in Egypt, is a specialist dealer for Asian brands such as Nissan, Toyota, and JAC, among others. Since incorporating Senova to their portfolio in 2015, the brand has increased its popularity among Egyptian drivers. Part of BAIC Group, which currently ranks the fourth largest automotive group in China and is the main manufacturer for high-end brands like Mercedes Benz in Asia, Senova has gained reputation in recent years thanks to its high-quality vehicles and competitive prices. Their new campaign follows an online teaser campaign that has created some buzz in the social media channels. The ads showcase the new model over elegant dark backgrounds with ad copy that reads “You will see the difference”, referring to the larger sunroof that the model incorporates. Parallel to their summer outdoor campaign on the North Coast, which advertises other Senova models over a beach background, the campaign across Greater Cairo focuses on the launch of the new model and uses Large and X-Large uni-poles and Double-decker poles.
