Parallel to their running campaign for nova 7i in Cairo, Huawei shows up with an OOH advertisement in Dubai to turn the spotlight on the very distinctive P40 Series phones, equipped with the 5G technology; "The Road for Evolution". After introducing the 1st flagship 5G SoC (system-on-chip) to the world in 2019, Huawei Kirin 990 5G, the company is offering the exceptional P40 series with the key component built-in. The chipset empowers the mobile with more advanced intelligence and an unmatchable high performance regarding many features.

Huawei presented the highly unique P40 Series, co-engineered with Leica; Leica is a leading German company that's specialized in manufacturing cameras and lenses. The exceptional P40 has an "Ultra Vision Leica Quad Camera" designed for the mobile to be branded with a "Visionary Photography". Although Huawei has employed a limited media plan with only one location, it displays the appealing design of the mobile on a very high and clear visual that surely no one will miss when passing by. The visual appears on a pretty spacious and simple white-colored background, demonstrating the beauty and sophistication of the front and back cameras of the phone, as well as being bottomed by a call-to-action for people to explore Huawei's AppGallery that offers exclusive benefits for P40 series users only.

The OOH advertisement was seen in the first week of April, appearing on a scaffolding in the middle of Sheikh Zayed Road in Dubai, UAE.

Campaign Credits

Industry: Mobile Devices


Advertiser: Huawei

OOH Size: Scaffolding

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Country: United Arab Emirates

Region: MENA

Tags: Huawei P40 Series|5G | Leica Camera AG | 5G Technology

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