Etisalat uses humor appeal with Amir Karara to help you #Stayhome

Following their latest family bundle release on an OOH campaign, the telecommunication brand Etisalat has launched an out-of-home campaign to fill the billboards of Cairo with a unique style of awareness against COVID-19, featuring their ambassador since this outdoor campaign, actor Amir Karara.

The Egyptian people are known for their love for sarcasm, using humor in the most critical, saddest and hard times to prove how pure and simple they are. Etisalat seems to know the right way to inject knowledge for the Egyptian community in a light yet effective way, using their multi-channel campaign with Amir Karara to announce their promotion, where you can “Call, subscribe and win” lots of “Calls and internet for hours” helping people to stay home more, moreover, they also mentioned in the ad copy that you can win “Ramadan essentials bags” or “Coupons”.

Spotted in the second week of April, the campaign has been seen on uni-poles, double-decker poles, and billboards in many locations to show off with their large media plan across Greater Cairo.