Leading e-commerce brand Souq.com will never miss a chance to appear on the billboards of Cairo even in hard times to keep their brand positioning in place and continues with their extremely active OOH strategy with numerous out-of-home promotional campaigns. “Get your order in a day” and “Pay on arrival” is Souq.com’s encouragement messages for viewers to get them to order whatever they want, while the main slogan of the campaign is “ماتحورش” which is an Egyptian slang that translates to “Don’t twist things around”, referring to everything is at Souq.com so what to worry? The visuals have different people holding their mobile phones and shopping from the e-commerce brand. Appearing during the last week of March, the campaign was out there on uni-poles, a combination of billboards and double-decker poles in many prime locations across Greater Cairo.
