The city that expanded, evolved and developed so fast to become one of the world’s business, technology and art destination is now hosting a bunch of elite events and exhibitions to seize the billboards viewers’ attention in Dubai, UAE.

EXPO 2020 Dubai

Tomorrow has arrived today at EXPO 2020 Dubai, the Arab world’s biggest event where you find technologies that would change your life, get to know the story of great designs around us, embrace in the food culture of many countries.

Dubai’s billboards have received different visuals with the Expo’s branded color advertised by UAE’s Ministry of International Cooperation, showing parts of the activities, portraying them as out of this world. The ad copy is simple, innovative and into the point; “Be inspired and amazed” seen on uni-poles, hoardings and a DOOH screen in Sheikh Zayed Rd and Bur Dubai to suit the size of such an event.

Not long ago, after the announcement of the UAE as a host of Expo 2020, the country preparations and countless efforts have never stopped till the whole world was facing Coronavirus epidemic, where Dubai’s story took another turn, postponing it to 2021 as part of their global responsibility.

Al Majaz Amphitheatre

Supporting its neighbour, Dubai’s billboards are hosting an outdoor advertising campaign for Al Majaz Amphitheatre in Sharjah, UAE, a place where you find musical acts, concerts and more in the capital of arts and culture. The open-air theatre's name and style are inspired by the Roman amphitheaters.

The campaign was announcing the concert of the unique Algerian artist “Souad Massi” and the Lebanese legend, composer, singer and oud player “Marcel Khalife” singing back to back for life and love on uni-poles and a serial of lampposts in Bur Dubai and Al Barsha.

Dubai Food Festival

After the successful 2020 edition of the Dubai Food Festival organized by Dubai Festivals and Retail Establishment (DFRE), luckily held before the Coronavirus spread, we bring you the OOH promotional ad that the DFF has installed in the middle of Dubai in Sheikh Zayed Road to promote the event. Dubai Food Festival presented a wide visual on a DOOH colored in a yellowish background, as the color often reflects joy and cheerfulness, and is popularly associated with food. It appeared announcing the dates of the 18 days event, as well as highlighting the chance to "Dine and win up to AED 500,000" in a truly unique offer delivered to the festival's visitors.

Middle East Energy Dubai

Gathering a huge number of energy manufacturers and suppliers to discuss, Middle East Energy Dubai advertised by Informa Markets to display and search for new technologies and innovative solutions with global attendees, traveling from different places of the globe, all were installed on the billboards of Dubai to spread more talk about the big event, using a bridge billboard to make sure they are “Bridging the future of energy” not only in Sheikh Zayed Rd and Sheikh Mohamed Bin Zayed Rd where the campaign is installed but in the whole wide world.

Sharjah World Book Capital 2019

After being elected as the World Book Capital by UNESCO in 2019, Sharjah City managed a highly prolific year that was full of events for promoting books and literacy. Unfortunately, the upcoming events that were supposed to take place in the remaining period are canceled due to the Coronavirus crisis. But on the other hand, Sharjahwbc's OOH campaign is still running in the streets of Dubai, to raise more awareness among people to open books "For unlimited imagination" and "For a world of knowledge" on creative visuals that address both children and adults. Taking into consideration the fact that the program is still ongoing actually, and has intensified its online learning and reading opportunities following the event's cancelation.

The campaign is organized by Sharjah Book Authority, spreading all over uni-poles, hoardings, and lampposts distributed on an extensive media plan across Sheikh Zayed Road, Sheikh Mohamed Bin Zayed Road, Bur Dubai, Deira, Airport Street, and Al Khail Street.

Ultra Abu Dhabi

In collaboration with Department of Culture and Tourism – Abu Dhabi (DCT – Abu Dhabi), Ultra Abu Dhabi; a brand of the worldwide electronic music event Ultra Music Festival, appeared on a hoarding in Sheikh Zayed Road to announce the dates of the upcoming festival on an energetic visual that illustrates a DJ board, reflecting the powerful music played by the DJs lineup in the festival. The OOH campaign was seen in Dubai shortly before the announcement of cancellation due to the Coronavirus incident.

 The previous campaigns took place in Dubai’s prime locations with different media plans, including various OOH types to decorate the billboards of the famous city. Stay Tuned for more updates in the upcoming months to know all about the post-coronavirus events and exhibitions’ plan.

The Art & Science of OOH

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