Earlier in 2019, the billboards of Cairo have witnessed a colorful and playful OOH teaser campaign that later on was revealed on the same billboards with their ongoing strategy to introduce what we now call Mostakbal City to the outdoor Egyptian market. Now, Mostakbal City is promoting the brand new Egyptian Roland Garros Club on an OOH campaign.

In the current time, Mostakbal City has become not only a place with real estate projects in it, it developed to be a destination to those who are seeking the future of this industry which lies within one word; a community. The community of Mostakbal is now adding a new value, bringing the major tennis tournament, The French Open, also known as Roland Garros to the city. The ad copy announces the huge deal by saying “French exclusive at Mostakbal City”.

The campaign was first spotted on the billboards of Cairo during the second week of March and was seen on uni-poles and a serial of double-decker poles in many locations across Greater Cairo.

The French Open – Roland Garros arrives in New Cairo, Egypt at Mostakbal City-00
The French Open – Roland Garros arrives in New Cairo, Egypt at Mostakbal City-00

The Art & Science of OOH

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