Americana Group has just introduced a new offer for Pizza Hut on a promotional OOH campaign, nearly a month only after its latest offer's campaign in February.

The campaign's concept is based on the Hat-trick achievement that happens in sports; when a player scores three goals in a game, it's called a Hat-trick. Pizza hut creatively designed their offer around this idea and came up with the Hat-trick offer, presenting three different sizes of pizza with the prices of 33, 66, and 99. To announce that if you ordered three pizzas with the same size, you'll get it with these prices for each one, in other words, you'll score a Hat-trick with a "Winning price".

The campaign appeared on the billboards of Cairo in the first week of March, seen on billboards, uni-poles, and mega-signs across different locations in Cairo, Egypt.

Pizza Hut scores a "Hut-trick" of pizzas on the billboards of Cairo-00
Pizza Hut scores a "Hut-trick" of pizzas on the billboards of Cairo-00

The Art & Science of OOH

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