In part 2 of the ongoing rivalry of the different automotive brands and advertisers. INSITE OOH will walk you through the top luxury automotive brands of March 2020, in addition to the finest retail automotive showrooms in Dubai, UAE. More promotional and creative campaigns have arrived at the billboards of Dubai, UAE to pick the best OOH media plans in order for them to guarantee every billboard out there is getting the right attention, from the right audiences during the right time and at the right location.


Ford

Al Tayer Motors has visited the billboards of Dubai to promote the Ranger 2.2 Turbo Diesel Auto, where you can enjoy the 4x4 awesome abilities in the raging river, sandy incline and more. The car model is displayed on Dubai’s billboards to show off with its edgy and bold interior and exterior design to give the chance of living the ranger life with “Over 1000 KMS on a fuel tank” according to the ad copy written on a hoarding in Sheikh Zayed Road.



LAND ROVER

Parallel to the automotive dealer’s another OOH campaign for Ford, there is no “No time to die” because Al Tayer Motors informs that the brand new Land Rover Defender “Does all the stuns” not only on the asphalt but also on Dubai’s billboards with the creative die-cuts portrayed on a hoarding in Sheikh Zayed Rd, while Hessa st. included the other hoarding with a green background to show how the 4x4 can go on the wild roads to decorate Dubai’s roads with a dose of creativity.



MITSUBISHI MOTORS

With a promotional outdoor advertising campaign, Al Habtoor Motors part of Al Habtoor Group is dazzling on the billboards of Dubai with a noticeable media plan, exactly in Sheikh Zayed Rd and Al Khaleej Rd to display their offer for Mitsubishi Motors in different locations of hoardings and uni-poles. The special promotion included several car models of their SUVs with a luring down payment and a full package of free services.

Parallel to this campaign, Al Habtoor introduced the execlusive Pajero Signature Edition on another campaign installed on hoardings across Sheikh Zayed Rd and Khaleej Rd as well. The campaign's visual shows the vehicle's exterior shape, and a glimpse of the inside of the car, middle with the copy "A cut above the rest" to make it clear that the Pajero Signature Edition is truly special in Al Khail st.


 

NISSAN

Gear up because Nissan by AW Rostamani Arabian Automobiles, the automobile’s official distributor in the UAE is hitting the roads of Dubai, UAE with four different campaigns between promotions, product launch and special offers all during the golden March.

First things first, Nissan is making its audiences “Choose the best offer” regarding their business offer on an outdoor advertising campaign, using a bridge billboard with a surprising “0% down payment” in addition to lots of breathtaking offers on the table.

Then they snapped with another OOH campaign to reveal that their “Cashback” offer “Continues” to list different car models of the Japanese brand on a white background displayed on billboards and uni-poles. A serial of lampposts announces the promoted car models by name to lure the viewers even more.

On the other side, the advertiser wanted to “Make a big entrance” on a hoarding in Dubai, UAE not only to promote “Nissan Kicks”, but also to announce that they are the official automotive partner of Expo 2020 Dubai, gathering to help shape the future of mobility. Wall Wrapping

Finally, the all-new Nissan Patrol 2020 has arrived at the billboards of Dubai with an out-of-home campaign, the boldest 4WD SUV in the city is featuring the latest mobility technology and new design, keeping in mind safety, comfortability and luxury. The car the “Conquer everything” is featured in highways, hills and mountains roads as shown in the visuals, where it’s installed on hoardings, uni-poles, and a building wrap.

The four big media plans and campaigns were seen in Ras Al Khor Rd, Al Khail Rd, Bur Dubai and Skeikh ­­Mohammed Bin Zayed Rd in Dubai, UAE, getting all the visibility and turnings heads the advertiser could have on the roads of such a city.


 

TOYOTA

Al-Futtaim Motors came up with a special promotion on an OOH campaign for Toyota owners who have a 5 years old car or more, to announce that Al-Futtaim has "Taken a big bite off the price" and invite people to service their Toyota with a starting price of AED 199. The campaign was installed on hoardings, lampposts, and bridge billboards, spreading across Sheikh Zayed Road, appearing with a visual of a Dinosaur that's biting off the price, literally.



DUNLOP

Distributing one of the world’s most reputed Tire Company, Al Gurg TBA Division was established in 1978 as the Sole Agent for Dunlop Tyres in Dubai, featuring an eye grabbing billboard right above Dunlop’s shop in Bur Dubai to grab the spotlight on the shop more.



The Elite Cars

Now the choice is yours because The Elite Cars have released an OOH campaign to prove they are “Refining luxury like never before” by introducing 400 different luxury vehicles available in one place. The visuals are displaying the car’s showroom entrance with a car waiting to be unveiled to dazzle the audience, adding their contacts as a call-to-action for Dubai’s billboards viewers on a hoarding Sheikh Zayed Rd.



VIP

Gathering “The most luxurious cars ever in one showroom” as referred to in the ad copy; Vip Motors is one of the biggest luxury car showrooms in the UAE, specializing in car dealership by including limited editions of sophisticated and elegant vehicles under one roof. The campaign was positioned on a bridge billboard in Sheikh Zayed Rd to attract car lovers and potential rentals.


 

The journey of the automotive luxury brands came to an end in part 2, where different advertisers were aspiring to capture the attention of the people of Dubai, craving for visibility, exposure by planning their distribution according to their segmentations and demographics as a whole, where most of them targeted Sheikh Zayed Road and big formats regarding the OOH sizes. It was also noticed that all the out-of-home campaigns’ ad copies were localized in both Arabic and English, along with each brand name to fit the mixed Arabian culture of the UAE. Stay Tuned till we cover the automotive daily news of April 2020 on Dubai's billboards.

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