Returning after their OOH campaign in July 2019, Nestlé Egypt is bringing back their crunchy healthy snack Fitness Toasties to the billboards of Cairo, Egypt to introduce new flavors.

“With 80% less fat” Nestle is introducing new flavors for Fitness Toasties on a bright background, while the ad copy is embracing the tone of voice and identity of the brand, by ensuring and referring to that the snack is “Healthy & tasty?”, asking “Could that be possible?” and of course the answer is yes.

Appearing on uni-poles, double-decker poles, and mega-signs, the campaign was out there in the first week of March across different locations in Greater Cairo.

Nestlé Fitness Toasties prove it’s both healthy & tasty on an OOH campaign-00
Nestlé Fitness Toasties prove it’s both healthy & tasty on an OOH campaign-00

The Art & Science of OOH

Back To Top Arrow