Mirad Developments came back on Cairo's billboards to showcase all its projects with a branding OOH campaign, more than a year following its last OOH campaign.

The real estate developer returned to the billboards of Cairo to boost its brand positioning with more comfortability and belongingness. "Mirad Apartments. A home, not just a house." is the copy appearing on the visual, bottomed by every brand project completed by Mirad Developments to highlight its work and achievements. The visual appears in a fully white background creating a sense of peace and simplicity that blends well with the campaign's strategy of being positioned as a homeplace in people's minds.  

The OOH campaign appeared on billboards in the first week of March, released on uni-poles in different locations in Cairo, Egypt.

Mirad returns to the billboards of Cairo with a branding OOH campaign-00
Mirad returns to the billboards of Cairo with a branding OOH campaign-00

The Art & Science of OOH

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