Emtelak for Real Estate Development has just launched a new OOH campaign to promote their summer project Garawla Islands. One of the group largest projects, the development offers an array of villas and chalets, as well as different mixed-use areas, lakes, and a water park. Following the TV commercial that the company launched during Ramadan, the outdoor campaign reinforces the message of the happy, stress-free family over a sunny background. Though limited in size, the campaign also includes some branding billboards interweaved with the family photos. The campaign uses uni-poles, mega-signs, spreading across the Greater Cairo.
