Back to its stable state, the Top 20 Campaigns have shown minor changes in February with a huge number of ongoing campaigns still topping the billboards’ charts, while few have surfaced to announce joining the crowd with an outdoor advertising campaign that climbed the ladder to the top.
MidTown New Capital is still reserving its seat on the first raw, followed by Maven’s campaign to replace their branding campaign of last month’s Top 20 Campaigns at second place, while 6ixty’s OOH campaign drops from third place to fifth place which leaves Shiny White’s OOH appearance at the same spot. Real estate tycoon Talaat Mostafa who has never failed to stay on the Top 20 Campaigns is still fighting, after moving down from the 10th to the 12th place in February.
Getting introduced to the outdoor market for the very first time, Sting by Pepsico has succeeded to land a spot in the top campaigns, in addition to Coca-Cola, Uber, Fayrouz, and Hohos who have appeared as new campaigns through the past month to maintain a seat in the highest numbers of ad faces for the month.
Get more numbers through February’s Market Insights graph at: https://insiteooh.com/article/3042-ooh-market-occupancy-bounces-back-on-the-billboards-of-cairo
Industry: Marketing & Advertising
Brand: INSITE OOH
Region: North Africa
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