Away from the OOH scene since their outdoor campaign in July, City Edge Developments has returned with a brand new campaign to promote their residential project Etapa in Sheikh Zayed on the billboards of Cairo, after promising another level of greenery at Etapa back in 2018. The OOH community and viewers have been monitoring the evolution of Etapa through the years via their out-of-home campaigns to finally know that they have reached the final stage of developing, which explains the real-life shots of their project on Cairo’s billboards. Regarding the ad copy, it announces their payment and installment plan with lots of payment facilities to make things easier for potential clients. Although the campaign has a limited media plan, the developer did not fail to take advantage of their landmarked location at 26th of July Corridor and the entrance of 6th of October and Sheikh Zayed cities to get the exposure and visibility they need, using uni-poles and mega-signs in different locations across Giza governorate.
