Since the very beginning of the spread of Coronavirus, it was expected from cleaning products to surface on the roads of Greater Cairo, seizing the moment to both help the Egyptian community and increase their ROI. Clorox Egypt has been one of those brands with an outdoor advertising campaign to promote their bleach and stretch their muscles. The awareness campaign is rooting for increasing the exposure and demand of their product, by ensuring that “It helps to prevent the outbreak of all viruses” with a hint to the pandemic that we are all living in these days. The ad copy also refers that the “Clorox bleach kills 99.9% of viruses”. Happened on the billboards of Cairo in the first week of March, the campaign is using uni-poles in different locations across our beloved Greater Cairo.
