IDJ Egypt is introducing Beyti juice on the billboards of Cairo in a new shape, with a rebranding OOH campaign that's part of the whole makeover process it's going through, following its rebranding campaign for juice bottles in January.
Beyti appeared on several visuals to present its new shape with four flavors, each design is covered in whole with the bright colors associated with the new packages, fronted only by the brand tagline and "New shape" as copy,. By doing so, Beyti makes sure that its campaign will catch the spectators' attention, and strengthens the opportunity for the new rebranded colors to be strongly positioned in the minds of people.
The OOH campaign took place on Cairo's billboards in the first week of March, appearing on uni-poles, double-decker poles, mega-signs, and a combination of billboards across different locations in Cairo, Egypt.
Industry: Food & Beverages
Advertiser: IDJ Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Rebranding Campaign
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