Following their last appearance on an OOH campaign in October 2019, AXA Group has just launched a massive OOH branding campaign for AXA medical insurance, with multiple benefits presented to capitalize on its brand trust and capabilities.

The leading insurance company appeared on Cairo's billboards with three different visuals for the campaign, bringing its branded blue color with the red strip in one visual, fronted by the campaign slogan "AXA's Medical Insurance covers all Egypt". The other designs illustrate two different segments of buyers who most probably pay for medical insurance, one shows a man surrounding all his family members happily, the second has a site engineer who's standing confidently with no fear, both visuals illustrate the state of feeling safe and secured. The two visuals have the campaign slogan "Your health is priceless" alongside a list of advantages that AXA offers through its medical insurance.

The campaign rose above Cairo's billboards in the first week of March, spreading on uni-poles, combination of double-decker poles, and a serial of billboards across many locations in Cairo, Egypt.

AXA Group "Covers all Egypt" on an outdoor campaign-00
AXA Group "Covers all Egypt" on an outdoor campaign-00

Campaign Credits

Industry: Insurance

Brand: AXA

Advertiser: AXA Group

OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Branding Campaign | Massive Campaign

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