Orascom Developments is highlighting O West's location advantages on a massive branding OOH campaign, few weeks following O Whyt's outdoor campaign.

The real estate leader launched a branding campaign to point out the benefits of O West's location in the 6th of October City and brand it as the "True town living". The campaign's visuals share the same design and vibes, using a random pattern of colors seemingly painted to reflect different life patterns in one place. Orascom created various copies to show off its location benefits under the "Minutes from" concept, mentioning that major landmarks in the 6 of October City like Arkan, Mall of Egypt, Ring Road, and Juhayna Square are only minutes from O West.

The campaign appeared on Cairo's billboards in the first week of March, spreading on uni-poles and billboards across multiple locations in Cairo, Egypt.

O West is promoting its prime location on an OOH campaign-00
O West is promoting its prime location on an OOH campaign-00

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