Hardee's got some "Hot" news on the billboards of Cairo

Americana Group is presenting two new offers from Hardee's on two different promotional OOH campaigns, two months later since its last promotional campaign in January.

The famous burger restaurant came on Cairo's billboards to introduce the Torpedo and bring back the Red Hot Chicken to the OOH scene, utilizing two totally different visuals for each. The Torpedo visual has a light background to clearly demonstrate the offer's items and be able to highlight the promising price on a red catchy spot, in addition to the offer's slogan. Regarding the Red Hot Chicken, the visual appears with a dark-red color creating the look and feel of flames, with a huge phrase "RED HOT" written in white for clear differentiation, to illustrate the level of spiciness and catch the attention of spicy lovers in a blink of an eye.

The Torpedo OOH campaign was seen on Cairo's billboards in the first week of March then switched its locations to install Red Hot Chicken campaign at the very end of the same week, appearing on billboards, double-deckers, and a combination of uni-poles and mega-signs across different locations in Cairo, Egypt.