KitKat pops up on Cairo's billboards with its new "Super creation"

Nestle has just introduced Kitkat's new pop-corn flavor on a massive OOH campaign, nearly 6 months later since its last OOH campaign in September 2019.

After the huge campaign promoting its latest unique flavors, the loveable chocolate brand went further to break some norms by introducing the new KitKat Chunky Pop-corn, a new "Super creation" said the copy, adding the line "A pop-corn break" to blend its branding with the new product and the tagline "Take a break". KitKat appeared on Cairo's billboards with a visual split in colors between the brand's red and Chunky's blue, crowded by pop-corn popping on every corner of the visual, not forgetting to clearly show the popcorn filling inside of a gigantic KitKat bar to trigger some cravings on the road.

The campaign went viral on Cairo's billboards at the very first week of March, spreading over uni-poles, double-deckers, and billboards in various locations across Cairo, Egypt.