CDCM has launched a teaser OOH campaign to promote their upcoming new model with ads that give nothing away and create lots of excitement for the new car!
Though we originally reported that the campaign was designed to promote Peugeot’s road assistance service, it has come to our attention that the campaign is actually a teaser strategy to anticipate a new model from the French manufacturer.
With ads that showcase roads waiting for the new car, the ad copy simply reads “New Peugeot. Stay connected”. Stay tuned to learn more details about the reveal campaign!
The campaign was launched at the beginning of August and uses uni-poles, mega-signs and digital billboards on the main roads of Greater Cairo.
Advertiser: CDCM (Cairo for Development & Cars Manufacturing)
OOH Size: DOOH | Uni-Pole | Mega-Sign
Region: North Africa
Tags: Global Brand | Multi-Channel Campaign | North Africa | Product Launch | Teaser Campaign | Global Brand | North Africa
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