Following their OOH creative campaign, IDJ Egypt has released another outdoor advertising campaign to promote Almarai’s new flavors on the billboards of Cairo.
IDJ has been throwing creative campaigns over the billboards’ viewers to spread more fun, innovation and new visuals. This time it brings 2D playful visuals to obviously target Generation-Z, introducing the new flavor toffee with some of their regular flavors as well, such as strawberry, chocolate and banana The ad copy confirms that “This is the beneficial juice” for kids have with its vitamins, proteins, and lots of nutritional values.
The campaign was out there during the last week of February, using double-decker poles and uni-poles, in addition to die-cuts to make the campaign more visually appealing in various locations across Greater Cairo.
Industry: Food & Beverages
Brand: Almarai Egypt
Advertiser: IDJ Egypt
OOH Size: Double-decker Pole | Gate | Uni-Pole | die-cut
Region: North Africa
Tags: Product Launch
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.