Almarai introduces new flavors to the billboards of Cairo

Following their OOH creative campaign, IDJ Egypt has released another outdoor advertising campaign to promote Almarai’s new flavors on the billboards of Cairo.

IDJ has been throwing creative campaigns over the billboards’ viewers to spread more fun, innovation and new visuals. This time it brings 2D playful visuals to obviously target Generation-Z, introducing the new flavor toffee with some of their regular flavors as well, such as strawberry, chocolate and banana The ad copy confirms that “This is the beneficial juice” for kids have with its vitamins, proteins, and lots of nutritional values.

The campaign was out there during the last week of February, using double-decker poles and uni-poles, in addition to die-cuts to make the campaign more visually appealing in various locations across Greater Cairo.