Al Mansour Automotive releases its new Peugeot 508 car on an OOH campaign and reinforces its 5008 on the billboards of Cairo nearly a year later since the previous 508 model's outdoor campaign in April 2019 and 6 months later since their last outdoor campaign for 5008. 

The leading French brand just introduced its new luxurious and highly demanded Peugeot 508 on an outdoor campaign, taking advantage of the huge success of the Peugeot 508 – 2019 edition. So basically, the template design is not much different than the previous campaign's design, Al Mansour is clearly sticking to its winner combination since last year's success. The visuals are simple yet inclusive, it shows the vehicle from different points of view to give the viewers a full picture of the new car, choosing the white color for the car featured in the ad to clearly demonstrate every dimension of its body. The slogan is kept short just like last year's campaign, but this year it is "TAME THE ROAD", conveying the power and control that the new Peugeot offers to its drivers on the road. With no more copies added, the ad was bottomed by the advertiser's logo, as well as Mobil 1 logo, appearing to be the recommended oil by Peugeot.

On the other hand, the Peugeot 5008 has a unique-proposition that it takes seven passengers, a point which is capitalized well in the ad copy "A journey for seven". The design has no more copies to create the space for the car to be displayed clearly, appearing in the very familiar grey color, which often reflects high tech and functionality. 


The campaign was seen on Cairo's billboards at the end of February, appearing on uni-poles, and mega-signs in different locations across Cairo, Egypt. 

Peugeot introduces 508 & reinforces 5008 on the billboards of Cairo-00Peugeot introduces 508 & reinforces 5008 on the billboards of Cairo-01
Peugeot introduces 508 & reinforces 5008 on the billboards of Cairo-00Peugeot introduces 508 & reinforces 5008 on the billboards of Cairo-01

Campaign Credits

Industry: Automotive

Brand: Peugeot

Advertiser: Al Mansour Automotive

OOH Size: Gate | Uni-Pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Mobil 1 | Peugeot 508 | Product Launch

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