Famous for their celebrity endorsement marketing tactic, Orange repeats its successful pattern to feature Masrah Masr (Egypt’s theatre) duo Ali Rabee and Mohamed Osama (Osos), in addition to singer and superstar Medhat Saleh on the billboards of Cairo, promoting The Millionaires' offer.

Following their Alo OOH campaign, Orange’s multi-channel campaign is using shots from the TV ad to feature the three stars, while the ad copy explains the offer and how to subscribe to it, adding its master copy “The millionaire’s offer”, confirming that the telecom operator provides “The best offers for the best people” on their branded orange color.

Spotted on a serial on uni-poles, double-decker poles and mega-signs, the campaign was out there during the last week of February in many locations across Cairo, Egypt.

Orange launches “The millionaires' offer” on an outdoor advertising campaign-00
Orange launches “The millionaires' offer” on an outdoor advertising campaign-00

The Art & Science of OOH

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