Long-established bank Banque du Caire has given the billboards of Cairo a new visit with its multi-channel campaign to introduce The Tomorrow Account to the out-of-home viewers in Cairo, Egypt, after their last campaign in September.
The new account is using pink marketing on an OOH campaign, targeting females only to help them to “Put tomorrow into account” as stated in the ad copy, where they can have more savings in a guaranteed way, providing themselves and families a more stable well-planned future. The visuals show a lady counting her money, looking happy and around her, we see the characters from the integrated TV ad.
The campaign saw the light during the third week of February, using billboards, uni-poles, and double-decker poles in multiple locations across Greater Cairo.
Brand: Banque du Caire
Advertiser: Banque Du Caire
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole | Mega-Sign
Region: North Africa
Tags: Multi-Channel Campaign | Product Launch | Promotional Campaign
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