The out of this world American performance art company Blue Man Group is introduced to the outdoor advertising arena by Cirque du Soleil, adding global vibes to the billboards viewers, after 5 months since the entertainment group’s last OOH campaign in September.
The show is definitely “Hard to describe” but “Easy to love” as mentioned in the ad copy, and the visuals are the main proof to this message, including a splash of the blue and purple shades with the group covered in paint to add more swag and mystery to the billboards of Cairo, inviting everyone to “Enjoy the amazement viewed by 35M viewer”. The bottom side announces the date and location of the show, in addition to its sponsors such as dino the event organizer, Al Nahar, Egyptair, Mall of Egypt, Nogoum FM and more.
The campaign dazzled on the roads during the third week of February and can be seen on uni-poles, double-decker poles, billboards and mega-signs on a huge media plan distributed over various locations across Greater Cairo.
Brand: Blue Man Group
Advertiser: Cirque du Soleil Entertainment Group
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Al Nahar | Egyptair | Mall of Egypt | Massive Campaign | Nogoum FM | dino
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